It is very easy to get stuck in the loophole of bad marketing where your music only reaches a limited audience. Since it is all about using the right strategies, in this article we will talk about four ways you can boost your social media presence.
Stop using ‘ME’ and start using ‘WE’
Your artist page is about you, but that does not mean you will only talk about yourself. Think of it as a friend of yours who only talks about himself. If you only talk about yourself, people will get fed up and start ignoring you. The world does not like narcissism and the earlier you understand, the better it is.
No matter if you are a band or a solo artist, you need to build a community. You need to engage people by involving them in discussions, competitions, etc. Asking for advice on your rough demos and ideas is also a great way. People want to be a part of the journey so that they can have feelings about the final product. Just throwing finished songs and videos at them, makes them ignorant towards your music.
So focus on ‘WE’ and build a community around yourself.
Remember to use each social media platform judiciously
Social media platforms are very different. Each of them is used by a different set of people and the algorithms they use also vary. For example, while it is okay to post casual videos on Instagram, YouTube audience only appreciate serious videos. On Twitter, it is a common thing to put an update every 1 or 2 hours, but if the same thing is done on Facebook it can have a negative impact. Consequently, each platform needs to be used differently. Only after understanding the type of audience and algorithms of each platform, the posts should be made. The frequency and content of each post should also be determined after a thorough analysis of each platform.
With that being said, it is okay to make mistakes. Mistakes will always reveal more things and make you well informed for the future.
Stop focusing on numbers
100 organic followers paying $500 per month for your music are much better than 10,000 Facebook likes paying $0. It does not matter how many followers you have, what matters is that how many of them are organic and real fans. Huge numbers just make you happy but do not provide any real gains. Real gains only come from true fans that really like your music and want to support you. So start gathering more people in your mailing list, start interacting with more fans after the show.
Grow organically and you will see how much beneficial it will be in the long run.
Set clear goals
A goal is a dream with a plan. All the tips mentioned above are of no use if you don’t set goals. Setting no goals and only using parlor tricks to engage the audience, can only work till a certain point. After some time people will know that this artist does not know what he is doing and they will stop reacting. So take time, think, analyze and set goals. Set a big goal and then smaller goals.
For example, a big goal might sound like “I want to have 1000 YouTube subscribers in three months”. Smaller goals will include making a video every week and deciding the content of each video well in advance. Trust me, small steps like these can lead to achievements that you once thought were impossible and beyond your reach.
So set goals and start NOW.