From the perspective of a music producer, there are few things that are more satisfying than the completion of a personal and creative project. Once you finish and feel proud of your track, you most likely crave for the world to hear it. These days, there are many different ways to get your music out there. However, record labels are still one of the most direct routes to proper promotion for your music. Having that in mind, in the next article, we will share with you some essential tips to get your demo noticed by record labels.
This might sound cliché, but the first step in creating music that the audience and record labels will remember is that it should be innovative to some extent. A track that stays and lingers in your mind after you’ve finished listening to it is the goal to aim for. Of course, most modern music gets inspiration from previous works, so you don’t need to reinvent the wheel. Just remain in the “inspired by” category and away from terms such as “sounds just like.”
Aim for the right labels
Create a list of labels potentially interested in listening to your demo. In other words, look for record labels that release music similar to the type of music you’re producing. Sending your hip-hop demo to a melodic techno record label will probably be a waste of time for both parties. Spend some time online studying artists that you find to be close to yourself and the labels that collaborate with them.
Follow demo policies
After you’ve done your homework in the above sections, you should learn and follow the demo policies of each label to which you submit your track. In most cases, these policies are explicitly stated. For legal purposes, certain labels, mostly bigger ones, would not allow unsolicited demos. They worry about people submitting demos to them and then later suing them, alleging that their tracks were stolen. So pay attention to acceptable demo formats, right email addresses for submitting the demos, etc.
Don’t get discouraged by the first turn-down
You shouldn’t scratch the label from your list after the first turn-down. You will probably make lots of tracks more, and it’s perfectly fine to send them a new demo that could be accepted. There are other options to get your name and music noticed as well. If you are playing in the same city the label owners are based in, why not invite them to your show?
Make your submission to labels short and concise
Try to keep in mind that labels, even smaller ones, receive tons of demo submissions. Most of them probably won’t listen to all they get. It can only help your cause to make their work easier. When it comes to music, you should limit yourself to sending a maximum of two or three tracks. Send those that you consider to be your best work. Clearly label your demo with your name and email address. It could also include a short biography of you and maybe a list of previous releases.