4 Important Tips for Musicians to Get Ahead in the Social Media Game

It is very easy to get stuck in the loophole of bad marketing where your music only reaches a limited audience. Since it is all about using the right strategies, we will talk about four ways you can boost your social media presence in this article.  

Stop Using 'Me' and Start Using 'We'

Your artist page is about you, but that does not mean you will only talk about yourself. Think of it as a friend of yours who only talks about himself. If you only talk about yourself, people will get fed up and ignore you. The world does not like narcissism, and the earlier you understand, the better it is. Whether a band or a solo artist, you must build a community. You need to engage people in discussions, competitions, etc. Asking for advice on rough demos and ideas is also a great way. People want to be a part of the journey to have feelings about the final product. Just throwing finished songs and videos at them makes them ignorant of your music. So focus on 'WE' and build a community around yourself.

Remember to Use Each Social Media Platform Judiciously

Social media platforms are very different. Different people use each of them, and their algorithms also vary. For example, while posting casual videos on Instagram is okay, YouTube audiences only appreciate serious videos. On Twitter, it is common to post an update every 1 or 2 hours, but if the same thing is done on Facebook, it can have a negative impact. Consequently, each platform needs to be used differently. After understanding each platform's audience type and algorithms, the posts should be made. The frequency and content of each post should also be determined after a thorough analysis of each platform. With that being said, it is okay to make mistakes. Mistakes will always reveal more things and make you well informed for the future.  

Stop Focusing on Numbers

100 organic followers paying $ 500 monthly for your music is much better than 10,000 Facebook likes paying $0. It does not matter how many followers you have; what matters is how many are organic and real fans. Huge numbers make you happy but do not provide any real gains. Real gains only come from true fans who like your music and want to support you. So start gathering more people on your mailing list and interacting with more fans after the show. Grow organically, and you will see how beneficial it will be in the long run. 

Set Clear Goals

A goal is a dream with a plan. All the tips mentioned above are useless if you don't set goals. Setting no goals and using parlor tricks to engage the audience can only work till a certain point. After some time, people will know that this artist does not know what he is doing, and they will stop reacting. So, take time, think, analyze, and set goals. Set a big goal and then smaller goals. For example, a big goal might be "I want to have 1000 YouTube subscribers in three months". Smaller goals will include making a video every week and deciding the content of each video well in advance. Trust me, small steps like these can lead to achievements you once thought were impossible and beyond your reach.   So set goals and start NOW.